Unltd-inc
Your unfair advantage
Trussle TVC campaign

RUSSELL TV CAMPAIGN

Trussle TVC campaign

Trussle TVC campaign

According to Trussle’s research, there are at least 2 million UK mortgage holders who could save an average £300 a month by sparing two minutes to sign up to Trussle to check if they are on the right mortgage product.

So to launch the brand to consumers, UnLtd-Inc, Ragged Edge and Squadron Venture Media worked with Trussle to create an above the line advertising campaign to drive awareness around this compelling message.

We created created two TV commercials featuring unwitting mortgage holders who are shocked to hear that they’re overpaying for their mortgage. A benign voiceover, who addresses them as ‘Russell’, explains the product with a series of tongue-twisting plays on words. The commercials were directed by Mark Denton and produced through SparkleBop.

Trussle.com "CAITLIN" 30 seconds commercial

Trussle.com "NEIL" 30 seconds commercial

Results:

_site visits near doubled (+93%) during campaign

_sign-ups to product more than doubled (+139%)

_full KYC near double (+93%)

_average daily uplift in ALL visits by channel (+115%)

_cost per response from TV near halved from £9.48 to £5.92

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