We launched €350m free European money transfers for Monese by borrowing Boris’ infamous Brexit bus.
Monese don’t do things by half, and when they asked us to find a way to highlight the new free money transfer across Europe, what better way than to plaster the message all over a bus – it just happened to be Boris’ old Brexit bus.
Norris Koppel also used the bus to go on a tour of Europe as he had some rather important meetings. He just happened to park up outside a few well-known landmarks in France, Germany and Brussels along the way.
With £50k budget and not a lot of time, we ended up getting £1.2m PR value, campaign of the year and made friends with Barry the driver who now lives next door to Will in Essex.