ANORAK - Brand Positioning
Studio Anorak is an independent kids publishing house established in 2006 by Cathy Olmedillas, formerly of 90s lifestyle bibles The Face and Sleazenation.
It publishes Anorak Magazine and DOT four times a year. Both titles are unisex and sold all around the world in kids boutiques, museum shops and newsagents.
Anorak Magazine, the ‘happy mag for kids’ is aimed at boys and girls aged between 6 and 12 years old.
Cathy came to us to help define the proposition, mission and future ambitions and investment for Anorak.